Promotion and advertising

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Promotion and advertising allow a company to make itself known, present its product and broadcast its benefits to the target audience. Promotion includes a set of actions and tools that can be used to actively develop business, conquer new markets and remain competitive for a long time. Thanks to new technologies, opportunities for marketers have increased significantly, allowing them to demonstrate the results of their work after a relatively short time.

Which tasks promotion and advertising solves

allows you to build an effective marketing strategy and systematically implement it;
provides external corporate communication;
presents the brand and increases the level of confidence in it;
provides a regular inflow of new customers;
contributes to the demand for the company’s products.

PROMOTION AND ADVERTISING INCLUDES

Advertising

contextual - designed for users of search engines;
targeting - used for promotion in social networks;
media advertising - the publication of materials in the media, on television;
interactive advertising uses innovative approaches to present the company and product;
PR articles allow forming the right attitude to the brand of the target audience.

Promotion in social networks

SMM helps to attract customers, stimulates consumer demand for a product or service;
the development of a media plan makes social networking more structured;
allows you to personalize the brand, make it closer to consumers;
provides interaction with the target audience to study their needs and problems;
increases the level of trust in the brand and its main people.

Development of marketing campaigns for brand positioning

the ability to differentiate the company from its competitors;
softens the reaction of the target audience to changes in pricing;
increases brand resilience during crises and market downturns;
allows to bring the values of the company closer to the values of customers;
works as a promotion tool on a long-term basis.

IT products based on artificial intelligence and machine learning

automation of customer interaction processes, including multiple email newsletters;
use of chatbots to retain potential customers;
accelerated processing of requests, fast response time;
customer retention through an automated chain of actions;
increasing the level of service, minimizing errors.

Creating a comprehensive marketing strategy

allows you to study the target audience and its needs;
fixes the main goals, eliminating the waste of resources on inappropriate tasks;
contributes to an increase in sales and the number of customers;
increases the competitiveness of the company due to the timely response to market changes;
improves both internal and external processes.

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